COMPLETE
MARKETING CONCEPT
Susco Media provides Custom
Marketing Services as a complete package for a single fee, payable
on a monthly basis.
For the single monthly fee, Susco assumes
these responsibilities:
- Developing a complete 12-month marketing strategy and promotion plan
- Producing all collateral sales and marketing materials*
- Conceiving consistent marketing theme(s) for use in client’s marketing efforts
- Full graphic design services for all media
- Selecting and placing appropriate media purchases, including print, outdoor, website, direct mail and other sources**
- Securing appropriate databases+
- Developing specific sales lead generation strategies
- Planning and managing special events and functions
- Handling all media and public relations activities
- Providing client with complete accounting of all activities and marketing expenses on a monthly basis
- Minimum twice-monthly meetings with client to provide update on marketing efforts (at least one of these meetings is in-person).
These services are included at an additional monthly fee:
- Website development (including regular maintenance)
- Research and focus groups
- Database management
- Newsletter development and distribution
- Sales team training
- Group presentations
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